Muzu beta launches with Sony BMG on board
12:00 | Wednesday July 16, 2008
Muzu TV has beta launched its music video platform, with Sony BMG on board as the first major label partner.
Muzu TV enables fans to create a personalised music TV channel to share with friends and embed on their social networking sites. It allows labels to distribute their videos online and generate income through an ad-supported revenue model.
Sony BMG is the first major label to sign up, although the company already has deals with Ministry of Sound, Defected Records, Cherry Red Records, Eagle Rock, SPV, Planet Rock Profiles, Hollywood Music Inc., Ninja Tune and others.
"Muzu TV provides yet another route to market for our artists and a new revenue stream for our music," says Sony BMG UK head of business development Alex Vlassopulos.